Upload product or card source
Upload a product or card-style source — the closer to square, the less you trim and the more visual information you keep.
Facebook’s 1080×1080px square is the most balanced display ratio for single-image posts, carousel ad slides, Marketplace product cards, and group posts. A 1.91:1 landscape only fills the upper half of a mobile screen, but 1:1 nearly fills the full mobile width, increasing dwell time during scroll. The same crop also drops straight into Instagram feed (1080×1080), Threads (1080×1080), and X (up to 1.91:1) — making it the most efficient master ratio for multi-platform distribution. Carousel ads in particular require every slide to be exactly 1:1; otherwise Facebook auto-pads with white space between slides. This tool exports a precise 1080×1080px JPG and keeps the ratio consistent across batch runs.
Upload a product or card-style source — the closer to square, the less you trim and the more visual information you keep.
For carousel ads, hold the same dead-center alignment across every slide for a continuous flow; for a single post, push the focal point slightly above center (top 60%) to balance with the caption.
Export exactly 1080×1080px JPG — even a single-pixel mismatch can trigger automatic padding in ad review.
For a single master that travels across Facebook, Instagram, and Threads, 1:1 is the safest starting ratio — derive 1.91:1 and 9:16 variants from it, the most efficient sequence in ad operations.
Standardizing multiple product photos to exact 1:1 for a carousel ad — preventing auto-padded white gaps
Cross-posting one campaign across Facebook, Instagram, and Threads from a single master
Producing card-style or text-heavy square infographics at a steady cadence
Recommended sizes as of 2025. For carousel cards, keep all slides at the same dimensions.
| 1080 × 1080px |
| Aspect ratio 1:1 |
| File format: JPG, PNG |
| Carousel ad slides |
| Square feed posts |
| Facebook Marketplace product images |
| The full square is displayed as-is in the news feed. |
| Fills the mobile screen width for strong visual impact. |
| Carousel ads also use the same 1:1 ratio. |
| Maximum file size: 30MB |
| Supported formats: JPG, PNG, GIF, WebP |
| Animated GIFs are supported in ads and posts. |
Carousel cards accept 1080×1080px (1:1) or 1080×1350px (4:5), but keeping all cards at the same ratio looks cleanest. 1:1 is the most versatile choice.
Yes. Both Instagram and Facebook use 1080×1080px as the standard square size, so you can reuse the same image on both platforms.
No. The 1:1 ratio displays without cropping in the feed. On mobile, it fills the full screen width, giving it more visual weight than landscape images.
Yes, 1080×1080px (1:1) is the standard for Facebook Marketplace listings. Use a clean background so the product stands out clearly.
Square (1:1) images generally earn higher click-through on mobile because they occupy more screen area. Landscape 1200×630px works better for link-share previews.
Resize images to the 1200×628px Facebook ad photo specification.
Resize your Facebook cover photo to the 820×312px standard.
Resize your Facebook event cover image to the 1200×628px format.
Resize your Facebook group cover image to the 1640×856px standard.
Resize images to the 1200×630px Facebook post standard.
Resize images to the 1080×1920px vertical format for Facebook Stories.