Upload candidate ad
Upload your candidate ad image — landscape photos near the 1.91:1 ratio crop with the least loss.
Facebook Ad Photo Resize
Facebook single-image ads run at 1200×628px (1.91:1) across the news feed, right column, Marketplace, and Audience Network. Meta Ads Manager auto-resizes uploaded creatives per placement, but starting at the 1.91:1 ratio is the most reliable way to avoid mobile side-cropping and Instant Article text clipping. Because carousel ads use 1:1 (1080×1080) and Stories or Reels ads use 9:16 (1080×1920), this 1200×628 spec applies only to single-image placements. The preview lets you see where the CTA overlay sits in the bottom-right and roughly where the mobile safe area falls, so the JPG you export is ready for Ads Manager without another round of cropping.
How to use
Fit the news feed safe area
Center the key message and leave roughly 25% of the bottom-right clear for the CTA overlay; add a small top/bottom buffer for the mobile safe area.
Check 20% text rule and export
Confirm text covers under 20% of the canvas, then export as 1200×628px sRGB JPG.
When to use this tool
Standardizing every news feed variant to the same 1200×628px master cut keeps placement-driven crop noise out of your A/B tests, so CTR comparisons stay clean.
Finalizing single-image ad creatives to 1200×628px right before uploading to Ads Manager
Producing multiple A/B test variants (different backgrounds or copy) at the same ratio without a designer
Cropping a full-size phone photo (e.g. 4032×3024) into a safe 1.91:1 ad-ready cut
Facebook Ad Image Spec Guide
Recommended sizes as of 2025. Verify the latest requirements in Ads Manager.
| 1200 × 628px |
| Aspect ratio 1.91:1 |
| File format: JPG, PNG |
| Images with more than 20% text may see reduced delivery. |
| Maximum file size is 30MB. |
| Higher-resolution assets display more sharply on mobile devices. |
| Displays at the same ratio on both mobile and desktop. |
| A CTA button may overlap the bottom-right corner — keep key elements centered. |
| Carousel ads use a separate 1:1 ratio. |
| Maximum file size: 30MB |
| Supported formats: JPG, PNG, GIF, WebP |
| Animated GIFs are supported in ads and posts. |
FAQ
What aspect ratio should Facebook ad images use?
The recommended ratio for news feed ads is 1.91:1, with 1200×628px being the most common size. Carousel ads typically use 1:1 (1080×1080px).
Can I include text on the ad image?
Yes, but images where text covers more than 20% of the area may see reduced ad delivery. Keep copy concise for the best performance.
What is the maximum file size for a Facebook ad image?
You can upload up to 30MB, but an sRGB JPG of 1–3MB or less provides the best balance of loading speed and image quality.
Are carousel ad and news feed ad image sizes different?
Yes. Single-image news feed ads use 1200×628px (1.91:1), while carousel cards use 1080×1080px (1:1). Choose the spec that matches your ad format.
Should I use JPG or PNG for ad creatives?
Photo-heavy creatives work best as JPG for smaller file sizes and faster loading. Graphics with logos or text stay sharper as PNG.
Intent-based landing pages
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